Archive for November, 2010
Specialist targeted marketing achieves results
Some developers and owners of properties at the high end of the market are experiencing problems in selling their property.
The system whereby a Real Estate Agent places a property or development on their listings is difficult, as they cannot be expected to inject the amount of finance into the selling of upmarket properties on an individual basis. This is where specialist targeted marketing comes into play. Unfortunately, however, there are not many companies who have the expertise in marketing overseas property combined with the very latest technology.
The current system whereby Real Estate Agents are not paid a commission until completion of sale is not fair to either them or the client, as the necessary amount of individual effort cannot possibly be made by the Agent on behalf of the client. Therefore, agents are not motivated as they are expected to carry out a great deal of unpaid work with no reward unless a sale is made. This is particularly hard in the case of selling upmarket luxury properties and developments during these difficult times.
It could be argued that there are some unscrupulous marketing companies who could take a fee for marketing and do very little, but on the other hand, a good experienced marketing company belonging to reputable governing bodies will charge a cost effective fee and put together a targeted realistic marketing package for each individual client. This works well as we have experienced, having sold properties which have been on the market for years with an initial input from the owner or developer making all the difference.
Contact us for further information,
Eugenie
New overseas property website online soon!
Our new overseas property website is soon to be online: much simplified and user friendly with details of exclusive Spanish and Caribbean property services.
