The importance of professional marketing

Since I posted my blog Collaboration versus Marketing in January this year, there are fewer developers and real estate agents contacting my company offering to collaborate.

Professional Marketing

 Instead we are now at last receiving enquiries from Companies in various parts of the world for professional marketing.  I emphasise professional as so many Companies think they are capable of marketing property ranging from small to very large developments themselves , mainly because they are reluctant to take on the services of a reputable professional marketing company who have been in the business for many years and fully understand the market.

Time and time again I have been approached by developers and real estate agents from all over the world wanting my company to supply them with free referral leads, thinking because they have supplied a few brochures and put together a web site they are going to get sales.  Thankfully the tide is changing.   Perhaps it is because of the recession! 

 Developers/Investors are now beginning to realise that if they want to create a good corporate image and sell their product, their only choice is to take on the services of a good marketing company experienced in the sale and marketing of their particular product which in the long run proves to be cost effective.  Instead of wasting time trying to get free leads when it is unlikely sales will materialise, it is far better to spend that advertising budget and sell the product.   After all it’s the same old adage You only ever get what you pay for !!!

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