Web video creates best image

Since publishing my blog entitled Film As A Marketing Tool, 2008 I have received several email and telephone enquiries asking me about the effectiveness of corporate video production and web video and whether it was very expensive and most importantly cost effective?  In answer I have said that in marketing, you always have to be that one step ahead and unless you keep up with the very latest technology, you will never keep up with the competition and your business will not realise its full potential.  The brand image of your Company is sacrosanct and I have received an excellent response from people looking at the video my web site about safe buying filmed in the tiny village of Maro in Southern Spain by Raya Films

It is the same old adage – you only ever get what you pay for.   I have just visited a very large International Property Company’s web site which was impressive until I clicked on to their video and unfortunately it ruined the image immediately.  It was obviously filmed by an unprofessional film company and consisted of the Sales Director sitting in a chair being asked questions which were boring after a couple of sentences.  I have no doubt that this company will have paid a lot of money for the video which was not only wasted but has completely ruined the company’s image.

These amateur video companies are unfortunately not only spoiling the image of the Company they are filming but also spoiling the reputation of the excellent film companies who are qualified, experienced and professional and charge fairly under the rules and regulations of the governing bodies they belong to.

Web streaming is a fairly recent development but its effectiveness within the corporate world is extremely powerful.  It enables users to access video on their computers by ’streaming’ it over the internet and viewing it on a variety of software driven video players.  It is now becoming widely accessible within peoples homes in the same way that television did in the early days, so with this in mind, the marketing potential of this medium speaks for itself.

I have tried to answer all the emails I have received asking about corporate video production and the very latest web streaming technology but for those who would like more information I suggest visiting the Raya Films web site

until next time

Eugenie

Beachfront Condo-Hotel for Barbados

Since I published my blog dated April 15th entitled Condo Hotels Come to Europe I have researched this popular innovation with interest and I have to say, some trepidation, in view of the fact that I was involved in the marketing of timeshare in the early eighties very successfully until the concept was ruined by bad marketing on the part of some unscrupulous developers and marketing companies giving timeshare a bad name.

Unlike timeshare, with condo hotel ownership, you are the only owner possessing whole-ownership and receive an actual deed to your property.  At a timeshare vacation destination you are a very small owner with only a right to use.

I have concluded  that the concept of condo-hotel ownership is a good one and is ideally suited for investors and homeowners who want the flexibility to decide when they want to visit their overseas home without the problems of maintenance and in the knowledge that a good rental income can be realised whilst their investment is growing.  Many investors like the idea of the property being centrally managed and hassle free plus the luxurious amenities with many having tennis courts, spas, restaurants, bars, saunas, swimming pools etc.

Most people unknowingly have stayed in a condo-hotel on vacation as they are typically large high-rise luxury hotel buildings.  Each condo-hotel unit is sold to individual investors who may use their unit for a specified amount of time, and when not used the investor has the option of placing it into the in-house rental programme.  Rental revenue is shared with the operator and helps defray the unit owner’s expenses. 

This idea has now been taken up in many parts of the world including the beautiful island of Barbados with units currently being sold at pre-construction prices and proving to be very much in demand.  There will be a share ownership structure, which is common in Barbados and individual owners will be the shareholders giving exclusive ownership of a particular residence.  There will also be the opportunity to exchange time with other owners of private club residences or condo-hotels throughout the world, so it really is an exciting safe concept.  The residence will be governed by a Management Agreement whereby necessary services will be carried out such as reservations, check in, check out, issuing room keys and any other management functions needed to operate the hotel.  Mortgage options are available.

This unique concept means that investors and holiday makers alike can purchase luxury accommodation in one of the most beautiful islands in the world at very affordable prices with the opportunity to enjoy the same luxury in many destinations throughout the world.  For details of preconstruction prices do visit the section listings on our web site and dont hesitate to blog or contact us for fuller information of what is available and exact location.

Views welcomed and contact us for further information.

Eugenie